How can UX Design Principles Help You Become a Better Entrepreneur?

Photo by Igor Ovsyannykov

Small businesses, startups and solo entrepreneurs will all attest to one thing: they wear many hats to keep their businesses thriving and relevant in a competitive economy. Knowing and understanding UX design is one hat that entrepreneurs need to wear. Even if your company has enough budget to hire a UX designer or even a dedicated team, it’s important to understand basic UX design skills as they play an important role in consumer satisfaction.

 

But first, what is UX?

UX stands for user experience. The basis of the UX principle is to give customers a positive experience when they interact with your product. By using the term product, we include the actual physical product, website, mobile app, landing page, and client onboarding.

Don Norman and Jakob Nielsen, founders of the Nielsen Norman Group, explains this best: “User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”

UX covers the entire journey of the end-user’s experience from their point-of-view and constantly find ways to enhance that experience so that it becomes easy and enjoyable. When the entire user experience is a positive one from beginning to end, you will gain conversions and customer loyalty.

 

Simplicity is Key

If you do not have an extensive UX design background or human resources abilities, fear not. All you have to do is put yourself into the shoes of the users and remove all biases about what you're offering. Is your product easy to use? Is it confusing? Are there too many steps? Will you buy your own product?

When it comes to understanding the user experience, be honest about your product and think from the view of the end-user. Be as clear as you can about your product and all the interfaces involved that will convert a user into a purchasing customer. Think about what they would expect from this experience and ensure that the execution delivers on that promise. In UX design, being intuitive for the user’s benefit is important, but don’t expect that from the users. Instead, be sure to include clear and succinct explanations to build trust that will make it easier to move users down the purchasing funnel.

 

Follow These 6 Design Thinking Principles

Entrepreneurs should already consider these factors when coming up with a product or designing a landing page. The next step is to formulate these factors into a strategy so that the process is followed every time there is an audit on your current UX model.

1.     Define the Problem

Identify what is the end goal and what is the problem that you wish for your product to solve.

2.     Listen to Your Customers

Your customers define your business and who you’re selling to. Keep your mind open and listen to what your customers are telling you through their actions, behaviours and how they interact with your product.

3.     Collaborate and Brainstorm

If you’re a social entrepreneur, include individuals, stakeholders and community leaders in the planning stages. This will not only help diversify the panel of experts to offer innovative user experience solutions, but it will also help strengthen relationships between you (the entrepreneur) and key members in other fields.

4.     Create Solutions

Take your observations from Steps Two and Three, and create possible solutions with your proposed end goal (from Step One) in mind. Don’t be afraid to let your creativity run wild and explore all facets to finding the right solution. It’s possible that your initial ideas may not make the cut, so be patient and flexible.

5.     Implement Them

Test your ideas, and see what works and what doesn’t. Be open to feedback and criticism by using them to make positive adjustments and then test again.

6.     Evaluate and Adjust

Set metrics and KPIs when you are establishing your end goal in Step One. Then, take the time to evaluate and analyze the data in order to make adjustments and improve.

 

Keep Testing

Improving the user’s experience should be an ongoing process. Test your product as a user and go through the steps from beginning to conversion. If the process is confusing and the call to action isn’t clear, evaluate, make adjustments and test again until it becomes clear. Users respond well to familiarity, so if your product exists on a non-native platform, make sure you follow their platform guidelines and implement their updates.

Paying attention to the user experience of your own product is simple and you can do it without an extensive UX design background. Just remember to not overlook this process and stay in tune with customer behaviours so you can maintain and grow your consumer base.

Shirley Lui