Small businesses, startups and solo entrepreneurs will all attest to one thing: they wear many hats to keep their businesses thriving and relevant in a competitive economy. Knowing and understanding UX design is one hat that entrepreneurs need to wear. Even if your company has enough budget to hire a UX designer or even a dedicated team, it’s important to understand basic UX design skills as they play an important role in consumer satisfaction.Read More
Businesses understand that consumers want to support brands that are giving back to communities and not just making money. Corporations want their employees to feel good working for a company that exemplifies corporate citizenship, and sponsoring non-profits is a great way to boost morale.
Before you begin to reach out to corporations, understand that it’s a tough economy with high competition from both established and emerging non-profits all knocking on doors asking for sponsorship. But don’t be discouraged: do your research, have a strategy and find the right sponsors that best fit with your cause.Read More
It’s quite often that branding and marketing are used synonymously when in fact, they are two very distinct functions. Businesses that can distinguish the two, and understand how they work together in tandem, will come out stronger and ahead of their competitors.Read More
As a women-led agency, we love to celebrate women-focused missions who empower us to live more meaningful and enriching lives.
In Toronto, especially, you will find a variety of diverse and inclusive communities of women who are looking to support one other, as well as grow and succeed together. Here's a look at our top 5 of socially-conscious women-focused organizations in the city.Read More
Storytelling is nothing new. The age-old tradition of passing knowledge orally traces back to the pre-digital age. Now, brands are taking this practice and integrating it into their communications strategies. The narrative voice is far more influential, and it delivers a powerful message that resonates with consumers. Use authentic storytelling and you will open opportunities for a community to be heard.Read More
Is there such thing a truly selfless good deed?
Social entrepreneurs may need to think this one through. Sure, it is awe-inspiring that initiatives have been created to bring an end to many social, economic, environmental injustices that happen here and abroad. But is it really that simple? Is there an end to the conflicts that social entrepreneurs pledge to eradicate, or is this just the beginning of another problem? Let’s investigate.Read More