Crowdfunding platforms like Kickstarter, Indiegogo, and Razoo have leveled the playing field for people needing funds while developing and launching new projects. If you have an internet connection, you can start a crowdfunding campaign. Yet with thousands of live projects asking to be funded at the same time, there is little to no guarantee of a potential project seeing daylight. So how do you ensure a reasonable amount of pageviews and pledges go towards your campaign?
Inform Your Existing Network
It is essential to have a network of friends and family who can at least give your cause an initial push. Campaigns that gain attention and momentum from the very beginning tend to gain more attention in the later stages too. That's why it's important to let your network know ahead of time:
What you are crowdfunding for;
Why their help is very much appreciated and needed;
How, when, and where they can support you.
Create Captivating Content
The perfect pitch for your audience is one that is well thought out and has all ends covered. The most successful campaigns allot plenty of preparation time to develop creative and eye-catching content. Video content, high-resolution pictures, and illustrations help to provide additional insight into your project. All visuals should be well worked on, your language should be upbeat, and your story should resonate with audiences.
Secure Trust Through Affiliation
One of the basics of successful crowdfunding is marketing yourself the right way. Even if you have the coolest, most innovative idea, you need to show that your campaign objective is achievable. The best way to do this is by securing the public’s attention and trust. Reach out to field experts and journalists who have previously shown interest in the problem your campaign is trying to solve. Most importantly, involve people whose presence can generate excitement and enhance your campaign's legitimacy.
Show Your Presence
Once the campaign has been launched, don’t go off the radar. Be prepared to show activity, especially on social media, through regular updates and engagement with backers. The importance of engagement with funders and potential buyers cannot be stressed enough. Staying in touch with your backers ensures that you have the support you need to not only enter the market but stay there as well.
Remember that an active and successful campaign is the result of many efforts in different areas. The results you get at the end of your campaign are directly proportional to the work you put in. If you follow through in detail and put in the effort, you'll be one step closer to crowdfunding success.