One way to generate money for nonprofits is to increase fundraising amongst board members. By developing a strong fundraising culture inside your nonprofit, your organizational strategy and objectives are one step closer to being realized. However, this task isn't always an easy one.
Board members can have different ideas of what it means to fundraise. That's why it's important to set expectations from the start and find concrete ways to convert your board members into successful fundraisers.
Know your members
Not all board members will feel the same level of comfort when it comes to making appeals on your behalf. Some members may be introverts who are well connected. Others may be extroverts with limited time availability.
Creating fundraising goals that are compatible with members' personal traits, skills, and availability are key to increasing your organization's revenue.
It’s a mutual responsibility
It is in the manifesto of many nonprofits that their board members will devote a fraction of their time towards furthering an organization's cause.
If this is not the case with your nonprofit, consider outlining these responsibilities in a Board Guideline document. This document will outline - in writing - the roles, responsibilities and tasks of your board. Once the document has been created, you can review the guidelines together with your members and have them sign it.
Fundraising is more than money
Board members are very valuable - and not just when it comes to meeting fundraising targets. Ask members if they can provide training or learning services to management and other staff members. By donating their skills and services, it provides increased flexibility for members to continue contributing to your organization.
Hire a professional
Strapped for time? Still unsure how to communicate with your board?
Hire a professional fundraiser to push your board members into doing the service. In many cases, bringing in a third party helps to create an additional layer of comfort, which allows board members to speak freely about fundraising hurdles they face. A good professional with adequate experience will know how to manage these concerns, while keeping you in the loop.