Live social media features such as Facebook Live and Periscope are great tools to bring you closer to your donors and clients. Live streaming helps to directly address questions about your product in real-time, all while providing an opportunity to connect with followers in a new and authentic way.
We have created a list of best practices to help you master live social media and further strengthen your brand online.
It's All In The Prep
Knowing what you want to say beforehand is what will make you stand out from the crowd. The following are some questions to consider in preparation for going live:
What are you trying to accomplish?
Who is your audience?
What are the key messages you want to convey to your audience?
Which channel(s) will you use to communicate (Periscope, Facebook Live, Instagram Live)?
What will you be doing on the day of the Live stream (interviews, Q&As, a behind-the-scenes look)?
How will you know your Live streaming is successful? What are your markers of success?
Promote In Advance
It's difficult to get a sizable audience when people don't know you are about to go live. That's why promoting your broadcast on your social networks before the event is so important.
Depending on the channel used, your followers may receive reminders and notifications before your event. However, to ensure people follow through with the intend of tuning in, create visuals that can easily be shared with your followers and networks. Make sure to include the live stream's:
Name / Subject
Time & Date
Hashtags & Handles (if applicable)
Prepare but don't stick too much to the script. Live video is an opportunity for you to engage with your audience authentically. Be open to questions and embrace any spontaneous mishaps.
At the end of the day, followers want to learn about the people behind the brand. So, be social, greet your viewers, and make time to address their comments, feedback, and questions.
Get Followers To Stay In Touch
Live features allow you to understand your followers better and give you greater insight into how viewers perceive and interact with your product. That's why it's so important to ask viewers to take certain actions to stay connected. Provide your audience with information on how and where they can:
Subscribe to your newsletter
Connect with you on social media
View past and future broadcasts
Live Social Media makes audiences a part of the process and ultimately deepens trust and advocacy for your cause and organization.