Our Process

Life doesn't unravel itself in a straight line. 

Much like life, we believe that the fundraising process is also not a linear process. That's why we have adopted an process based on three core stages: research, strategy and implementation. At each stage, there is interaction and feedback between between the three of us — our team, your team and your stakeholders.


From the onset, we read and ask questions. We read everything we can get hold of: your existing materials, your past projects... anything. We find out everything we can about you, your key stakeholders and your offerings. By learning more about you, and what you do, our team will be ready to start thinking of a strategy.



We think a lot, too much, sometimes. We think of the many ways we can help you reach your funding targets and impress your donors. During this stage, our team comes together to identify the best avenues and tactics for your project. 



Only when we know everything, and have thought through all possible scenarios, do we start rolling out the plan. We believe wholeheartedly in developing fundraising projects with your active participation and collaboration. While carrying out the strategy, we make sure to share valuable insight with you and your stakeholders.